New Business
From “I have an idea” to “we have a business.”
Positioning, validation, go-to-market, commercial structure and figuring out what actually needs to exist before building everything.
New Business · Marketing · Sales · Networking
Business is complicated.
I make it make sense.
I help businesses and the people behind them turn ideas into opportunities, find what's getting in the way, and build better ways to market, sell and grow.
Based in Brighton, working worldwide.
hi, I'm Brunna
01 · A few things
What I know a thing or two about.
Marketing
Marketing that has a job to do.
Positioning, strategy, demand generation and connecting marketing activity to actual business outcomes.
Sales
A pipeline shouldn't require detective work.
Sales processes, CRM, playbooks, alignment and understanding why opportunities aren't moving.
Networking
Meeting people is easy. Building relationships is a skill.
Creating meaningful professional relationships, making useful introductions and turning conversations into real opportunities.
02 · The thing behind the thing
The problem isn't always
where you think it is.
A company says it needs more leads.
Maybe.
Or maybe the positioning isn't clear. Sales and marketing aren't talking. The CRM is technically there but nobody uses it. The customer journey makes no sense. The team is solving the wrong problem.
I call these invisible bottlenecks.
The things quietly getting in the way of growth while everyone is busy fixing something else.
Find the right problem
before building the solution.
03 · Been around the block
This isn't theory.
It's experience.
I've spent my career in the middle of marketing, sales, business development and growth - building strategies, leading teams, working across markets and figuring things out when the neat plan meets the messy reality.
Today, I lead marketing in the UK, advise businesses and build things of my own.
Because it's much easier to give business advice when you actually work in business.
12+
Years in sales & marketing leadership
5
Countries worked across
3
Businesses prepared for acquisition
04 · Work with me
Need my brain on your business?
Sometimes you need another campaign.
Sometimes you need someone to look at the whole thing and tell you what you're not seeing.
I work with founders and leadership teams to understand what's happening across the business, uncover invisible bottlenecks and decide what actually needs to happen next.
01
Strategy Session
A focused session when you need clarity, a second brain or help solving a specific business problem.
02
90 Day Plan
A deeper look across the business, including the Growth Health Score, invisible bottlenecks, priorities and a practical 90-day roadmap.
03
Ongoing Advisory
For businesses that need senior strategic thinking around marketing, sales and growth without another full-time executive.
05 · I have a habit
I build things, too.
I'm fascinated by the bit between "someone should build this" and "holy shit, this is actually a business."
So sometimes I do.
A few things I've worked on.
06 · Thinking out loud
Things I've been
thinking about.
Business. Money. Marketing. Sales. Careers. Starting things. Living abroad. Building things. Getting things wrong.
Sometimes useful. Occasionally opinionated. Never five tips to become a millionaire by Friday.
01
Why Cross-Functional Teams Find Problems Faster
02Before You Buy Another Tool, Map the Process
03Marketing and Sales are not two departments trying to tolerate each other
04Do you actually need a CRM?
05Invisible Bottlenecks: the problem in your business is rarely where you think it is
Want the longer version?
Essays, stories and things that don't fit in a LinkedIn post.
Business is a big part
of my life.
It's not the whole thing.
I'm Brazilian, based in Brighton, and professionally incapable of not starting something new.
I like business, money, travelling, musicals, good conversations, understanding why people buy things and asking far too many questions.
I've built my career across countries, industries and rooms I wasn't always sure I belonged in.
Turns out, I usually did.
07 · On stage
Give me a microphone.
I have thoughts.
Talks and conversations about business, marketing, sales, networking, careers and turning ideas into something real.
For conferences, company events, podcasts, panels and other interesting rooms.
08 · Your turn
Got something you're
trying to figure out?
Business problem. New idea. Growth challenge. Speaking invitation. Collaboration.
Tell me about it.
Start a conversation ↗
I read everything.